McAfee Security animated explainer

Stills

Style
2D animation
Motion Graphics

Year
2016

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Project

Mcafee Security certifies websites as secure, which helps security conscious visitors feel safe when they shop online (and boosts website sales).

Part of the service is a new feature called Shopper Identity Protection, which protects visitors who purchase from a participating McAfee Secure site with $100,000 of identity theft protection if their identity gets compromised.

McAfee contacted us to create a new motion graphics video which could explain in 60 seconds or less what their new service is all about.

Shopping online has never been easier, but with roughly 1 in 14 Americans a Victim of Identity theft, it’s increasingly risky. That’s why we developed Identity Protection.

It’s a powerful way of keeping your identity safe, and your wallet full.


Here’s how it works:

Anytime you buy from a participating McAfee SECURE site, you’ll automatically receive $100,000 in identity theft insurance.

Completely free.

You’ll also receive free identity monitoring, and a security dashboard designed to help keep your personal information personal.

In the worst case scenario, if your identity is compromised anywhere online, you’ll have a team of identity experts and $100,000 to help restore your identity.

It’s just one more way McAfee SECURE certified sites help you stay safe online.
Isn’t it nice to know someone has your back?